THE EMOTIONAL SIDE OF MONEY "Keeping your own emotional profile under control as much as possible, and being alert for those times when other investors' emotion-driven decisions present you with a golden opportunity. -- Robert G Hagstrom
1937: Risaburo Toyoda and Kiichiro Toyoda establish Toyota Motor Co., Ltd., with initial capital of 12 million yen, to design and produce automobiles. (Only recently has the Japanese government made it legal to manufacture cars in Japan.) The Toyodas, who run a family-owned producer of spinning and weaving equipment, have spent nearly a decade of their "spare time" patiently making prototypes of small, cheap cars that just might appeal to Japan working class. It turns out that they do.